Wheatgrass Company’s Business Plan

Wheatgrass Company’s Business Plan

Introduction: Implementing a Socially Responsible Marketing Plan

A wheatgrass business represents a profitable venture that includes a variety of farming activities. The industry of wheatgrass cultivation, however, produces a wide range of environmental concerns. Therefore, it is crucial to developing a socially responsible marketing plan for the wheatgrass production launching. The concept of social responsibility encompasses the general effects of industrial procedures on society. Thus, the ethics plan for the wheatgrass industry refers to equipment appropriateness, hazard prevention, cleaning systems, and human resources management, which create a foundation for successful marketing.

Wheatgrass Company as a Global Corporate Institution

Human Resources

The process of staff acquiring is always a complex and challenging procedure that determines the efficiency of the company’s work. It is crucial to match the aims of the developing industry with the personal motivations of potential employees of the wheatgrass company. Thus, it is possible to point out that the core purpose of this industry is arriving at the high-quality standards of production, which are based on the ecology-friendly principles as well as the result-oriented techniques.

According to Degraff (2011), fitting into a particular business model is a vital prerequisite for acquiring employees for the wheatgrass company. Therefore, it is important for the management to create a diverse team of motivated employees who are proficient in their areas of specialization. First, the company has to target the workers who control growing, preparing, and processing the products. It is crucial for such employees to be well-acquainted with the principles of technological tools work since the company plans to use a variety of modern devices so that to enhance the work efficiency.

Second, central management has to employ a team of administrators who can become responsible for the paperwork and trace the overall production progress. Finally, the industry targets a separate team of technical support employees. The innovative wheatgrass production presupposes high-tech maintenance of the work procedures. Therefore, a sector of IT professionals, which can prevent any possible hazards within the industry, is an inevitable part of the wheatgrass company team. Besides, the industrial body requires manual employees who can handle packaging works. Due to the extensive usage of wheatgrass in medicine production, the workers of the company have to demonstrate the knowledge of the primary wheatgrass treatment qualities.

Since a wheatgrass company management predetermines a number of work procedures that can be performed distantly, virtual assistance can be a helpful addition to the industry’s work. Thus, the managers can consider hiring professionals, who can handle websites elaboration and bookkeeping through the Internet (Degraff, 2010, p. 276). The strategy can promote a considerable economy of the company’s finance. Moreover, virtual assistance contributes to the industry’s space-sparing.

The politics of the developing industry should be based on the non-discriminatory and non-judgmental treatment of the employees to ensure efficient company functioning. Since it is possible to employ both the workers who possess special educational training and the manual employees who specialize exclusively in the routine operations, there is a chance of internal conflicts between the staff members. Consequently, it is a primary task of the company managers to sustain friendly and equality-oriented politics within the workspace since psychological tension can produce harmful impacts on the company’s work.

Growing Wheatgrass: Health and Environmental Implications

The process of growing wheatgrass is not complicated since the product adapts to various temperature conditions and does not require constant care. Nevertheless, wheatgrass cultivation needs an appropriate sprouting environment. Moreover, a person who handles the growing process must be well aware of the amount of light, as well as the type of soil, which contributes to the successful outcomes of production.

Wheatgrass business is holistic labor. The magical properties of the products are famous throughout the world. Thus, wheatgrass contributes to blood pressure-lowering and liver detoxification. It serves as a treatment for diarrhea and obesity. Moreover, the product has cleansing and strengthening effects. Consequently, wheatgrass growing is incredibly rewarding. Nevertheless, one should pay attention to the fact that the product is often cultivated at home, due to the relative simplicity of its processing. The procedure can be dangerous since home